When choosing the best methods for marketing a web site, there eventually comes a time when one must decide whether to devote one’s time and energy to SEO methods or to opt for the more time-tested method of pay-per-click.  SEO is currently the hotter way, but concerns about ethics and tactics lead some to shy [...]

Competing with other sites for top spots in the search engine results can be tricky and sometimes challenging. Even the best SEO efforts can sometimes fail to generate the results you want, particularly if you’re using highly competitive keywords and phrases. One option you might want to consider is adding video to your site.
Video won’t [...]

You’ve set up your web site. You think you’ve done all the SEO you need to start off on the right foot. But did you know there’s something else you could be doing?
One of the newer methods of increasing your exposure to an online audience is using multiple domains. For example, if you sell stationery [...]

You probably already know that search engine optimization (SEO) involves primarily two elements: keywords and backlinks. The combined effect of these two elements when applied correctly to your web site, article, or other online media should be a steady climb up the results list at your favorite search engine.
What you may not have known is [...]